Everyone’s personal values and attitudes are shaped by their family, community and significant events (wars, violence, technology, politics, finance etc.) in their world as they are growing up. The academic world has created a model to review, compare and contrast people born within certain time frames and has developed the “Generation Theory” which links world events with changes in the attitudes and values of the general public.

Baby Boomers are the children of parents that survived 2 World Wars and a long period of economic depression. Their parents worked hard to give them all the things they had not had, in a time of great positive social and scientific change. The recognition that previous generations had sacrificed so much drove baby boomers to prove themselves in the business world, rather than on the battle-field. As they moved into management positions, they worked long, hard hours to create the growth and expansion of organisations that typifies the 70s and 80s.

With their workaholic parents out at work and increasing divorce rates, Generation X were left to themselves to find their own solutions to problems. The first acts of global terrorism (e.g. Munich Olympics), environmental disasters (e.g. Bhopal, Chernobyl), a growing number of political scandals (e.g. Iran – Contra) and the shrinking job market as the boom times ended, created a generation that was sceptical about the “old world order”. Desktop computers became common in the 1980s and Generation X seized this as their opportunity to do things differently. They studied new subjects at university (e.g. computer science, programming) which meant that they could enter the business world with skills that previous generations hadn’t had and make a big difference. As the front runners of the IT world and the first “digital natives”, their bosses were forced to accept Generation X’s casual approach to authority and their insistence that things had to be done differently.

Like the baby boomers, Generation Y grew up in a time of affluence and rapid social change. However, they were the first generation whose parents planned to have them (contraception, maternity leave etc.), who wanted to be “friends” with them (sharing music, activities, decision making etc.) and allowed them to have the longest teenage to adult phase ever. Generation Y saw their parents work long hours to earn money, to buy things they didn’t need, to impress people they didn’t like and have come to realise that free time is more valuable than money. Technology is as natural as air to this generation. They grew up in a world that gave them instant communication (mobile phones) and access to information at anytime, anywhere which gave them a truly global world view.  

As Generation Y entered the upper levels of management in our organisations they became known as “millennials”.

What are the challenges for the older generations?

Tips

But having said all that, like every generation, they still need:

Further reading

Bruce Tulgan, 2009: Not everyone gets a trophy: How to manage generation Y.
Zemke, Raines, Filipczak, 2000: Generations at work: Managing the clash of veterans, boomers, Xers and Nexters in your workplace.

What makes Generation Y managers different?

Everyone’s personal values and attitudes are shaped by their family, community and significant events (wars, violence, technology, politics, finance etc.) in their world as they are growing up. The academic world has created a model to review, compare and contrast people born within certain time frames and has developed the “Generation Theory” which links world events with changes in the attitudes and values of the general public.


Baby boomers (1946-1964)Generation X (1965-1980)Generation Y (1980-2000)
OutlookOptimisticScepticalHopeful
Work ethicDrivenBalancedDetermined
They work to:Increase their self-worthFund their lifestyleHelp change the world
View of authorityLove or hateUnimpressedPolite
Respect:Is given automatically to those with titles, authority or  experienceIs not automatically given to authority figuresMust be earned by all levels of society
Leadership by:ConsensusCompetencePulling together
Don’t like:DiscriminationCliché / hypeSelf-importance
ValuesFairness Team orientation Hard work Personal growthSelf-reliance Informality Pragmatism Global thinkingCivic duty Confidence Honesty & integrity Diversity
MotivatorsTell them they are “valuable” Put them “in charge”  Personal closeness to the bossGadgets Tell them “do it your way” Tell them “what is in it for you” Positive feedbackSmall rewards given frequently Working with creative people Tell them “we need your help to move the company forward”

Generation Y have grown up in a time of affluence and rapid social change. They are the first generation whose parents planned to have them (contraception, maternity leave etc.), who wanted to be “friends” with them (sharing music, activities, decision making etc.) and allowed them to have the longest teenage to adult phase ever. Generation Y saw their parents work long hours to earn money, to buy things they didn’t need, to impress people they didn’t like and have come to realise that free time is more valuable than money.

And now Generation Y are entering the upper levels of management in our organisations.

What are the challenges for the older generations?

Tips

But having said all that, like every generation, they still need:

Further reading

Not everyone gets a trophy: How to manage generation Y - Bruce Tulgan, 2009

Generations at work: Managing the clash of veterans, boomers, Xers and Nexters in your workplace - Zemke, Raines, Filipczak, 2000

Everyone’s personal values and attitudes are shaped by their family, community and significant events (wars, violence, technology, politics, finance etc.) in their world as they are growing up. The academic world has created a model to review, compare and contrast people born within certain time frames and has developed the “Generation Theory” which links world events with changes in the attitudes and values of the general public. It’s important to remember that the dates quoted are approximate, events in different parts of the world affect the populations differently and personal experience mean that we can only speak in terms of generalisations.

 Generation X (1965-1979)Millenials (1980-1994)Generation Z (1995-2010)
OutlookScepticalIdealisticRealistic
Work ethicBalancedDeterminedPragmatic
They work toFund their lifestyleHelp change the worldChange the world
View of authorityUnimpressedPoliteSuspicious
Leadership byCompetencePulling togetherCoaching
Don’t likeCliché / hypeSelf-importanceUntruths
Communicate
by
EmailPhone messagingSocial media
ValuesSelf-reliance Informality Pragmatism Global thinkingGlobalism Confidence Honesty & integrity DifferenceDiversity Authenticity Activism Inclusion
MotivatorsGadgets Tell them “do it your way” Tell them “what is in it for you” Positive feedbackSmall rewards given frequently Working with creative people Tell them “we need your help”Purpose Connection Security/ stability Tell them “this is how you can contribute”

With their workaholic Baby-boomer parents out at work and increasing divorce rates, Generation X were left to themselves to find their own solutions to problems. The first acts of global terrorism (e.g. Munich Olympics), environmental disasters (e.g.  Bhopal, Chernobyl), a growing number of political scandals (e.g. Iran – Contra) and the shrinking job market as the boom times ended, created a generation that was sceptical about the “old world order”. Desktop computers became common in the 1980s and Generation X seized this as their opportunity to do things differently. They studied new subjects at university (e.g. computer science, business studies) which meant that they could enter the business world with skills that previous generations hadn’t had and make a big difference.  In a time of an economic boom, the front runners of the IT world forced their bosses to accept their casual approach to authority and their insistence that things had to be done differently.

Millenials grew up in a time of affluence and rapid social change. However, they are the generation whose parents allowed them to have the longest teenage to adult phase ever. Millenials saw their parents work long hours, even in boom times, to earn money, to buy things they didn’t need, to impress people they didn’t like and came to realise that free time is more valuable than money. Having said that, they are the first generation that needed more than just a degree to get the best jobs, who are unlikely to earn as much as their parents and who recognise that they have to fix the global problems caused by the Baby Boomer generation. Technology is as natural as air to this generation – they are the digital pioneers who have made the most of the new technology and have been involved in creating the world of instant communication (mobile phones, the internet etc.) and free access to information. Their world view is truly global and their approach to business reflects this.

Generation Z have seen the election of the first black president of the most powerful economy in the world, the establishment of gay rights and mass movement of refugees caused by war or economic inequalities. They see diverse family structures and multi-racial environments as completely normal. More than any previous generation, Generation Z see people as individuals rather than members of groups (race, gender, profession, age etc.) and value authentic expressions of individuality. They grew up seeing their parents struggle financially in the global financial crisis, so they are driven to find safe, secure jobs, smart investments and anything that presents long-term value. Generation Z are more politically active than previous generations as they fight to control climate change and shape a more equitable future for all. They look to governments not business to solve the big issues. These are the digital natives – social media, access to information anytime, anywhere have been a reality for their whole life. But reliance on devices and too much screen time can lead to feelings of isolation and under-developed social skills.

What are the challenges for the generations?

But having said all that, every generation, still needs:

Further reading

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies

L. Sustala, Zu spät zur Party: Warum eine ganze Generation den Anschluss verpasst, 2020

B. Tulgan, Not everyone gets a trophy: How to manage generation Y, 2009

R. Zemke/ C. Raines/ B. Filipczak, Generations at work: Managing the clash of veterans, boomers, Xers and Nexters in your workplace, 2000

Before jumping to any conclusions about introverts, it is important to make a couple of points:

1) The difference between introverts and extroverts are the very different ways their brains process information and recharge their energy banks.

2) Being shy and being introverted are two very different things. However strange it sounds, there are outgoing introverts in the same way as there are quiet extroverts. 

3) Introverts can be found working in any part of an organisation – not just the technical departments.

The western business world is focussed on extroverts and so introverts tend to go unheard despite the fact that these “quiet people have the loudest minds” (Stephen Hawking) and are vital to the success of any organisation:

It is these characteristics that are valued most highly in the Far East which means that the top levels of organisations there are usually introverts.

Tips

Further reading

Susan Cain (2013), Quiet: the power of introverts in a world that won’t stop talking

Sylvia Loehken (2016), The Power of Personality: How introverts and extroverts can combine to amazing effect  

Yes, I know it’s a difficult topic that most of us don’t want to think or talk about. Uncertainty, fear, over-work, bereavement, isolation, loss of income, etc. etc. trigger mental health conditions or make existing ones worse. This makes it a topic that every organisation and every leader must talk about. Experiences during the Covid pandemic showed us all just how fragile our mental health can be.

Every person can life tough for their own unique combination of reasons:

In recent years, and across industries, an increasing number of companies have begun adding wellness and mental health care resources to employee benefit packages and the unique challenges created by the pandemic only accelerated the demand. But while mindfulness, meditation and fitness classes are well-intentioned, they really are only putting a plaster over the real issues.

What is needed in the new world of work are measures that tackle the root causes of employees’ need for mental health support. Organisations and leaders need to be proactive and create a safe, supportive work environment. This means things such as:

The sense of purpose, camaraderie, connection and feeling that we’re achieving something is good for our mental state. The biggest impact we can have is to build work cultures that that actively promote and contribute to that. Organisations and leaders need to create a supportive culture helps everyone do their best work, develop and take us into a new, brighter future.

These supportive work cultures have 6 aspects:

All of this is easier said than done, for sure. However, the longest jouney starts with the first steps!

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